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5 Killer Content Ideas That’ll Make You Want To Use Your CRM

Customer Relationship Management (CRM) systems are a necessary evil for real estate agents. Ideally they’ll make your life easier, keep you organized, and help you follow-up with leads and past clients on a regular basis.

But follow-up with what?!

Yeah, CRMs tend to come with follow-up plans and some pre-loaded content, but they can feel pretty broad, basic, and boring. Nothing that’ll actually entertain, educate and prompt a prospect to take any action. And nothing you even really want to send them…

The last thing you want to do is start sending a prospect things, have them open up the first piece of content you send, and quickly decide to never waste time opening another single thing you send them. So, unfortunately, a lot of agents never really use their CRMs to the fullest, or even at all, because they hate the content plans and templates,

Luckily, most CRMs allow you to edit the pre-loaded content they provide, or upload your own.

While it might sound like more work you’d rather avoid, creating your own, or uploading custom content you curate or buy, is worth the time and effort.

Here are 5 types of content, and some ideas on how to use them. Hopefully they’ll get you pumped to create or upload custom content and actually look forward to entering a contact into your CRM, so you can start sending them your killer content!

1) Memes

Let’s start with something super fun and easy! You can create your own pretty easily, but you can also just find ones other people have made. (Feel free to use any of the ones we create and share on our Lighter Side of Real Estate Facebook page!)

Most people love memes, and the chances are it’s way different than anything your competition may be sending their contacts. While memes are typically seen as being shared on social media, sending prospects a meme by text or email is more personal and can create a shared joke, along with some subtle self-promotion.

2) Articles

Always be on the lookout for timely articles that your prospects would find interesting, useful, or entertaining. The only work you have to do is write a quick email that gives a little insight into why you think they would think it’s interesting, and include a link to the article. Keep your eye out for articles about the real estate market, useful tips for homeowners, buyers or renters, or just an interesting story that’s about real estate in some way.

Bonus points if you include some sort of call-to-action, or a question to prompt a reply from them, but just sharing useful, timely info goes a long way in nurturing your relationship with prospects and leads.

3) Postcards

But not just the typical postcards… First of all, a lot of agents don’t even send postcards anymore, but the ones who do are often just sending the same old stuff, like “just listed” and “just sold” postcards. Not that there’s anything wrong with that, but a big reason why many agents don’t send them is because they don’t regularly have listings or sales to create postcards around.

Whether you do or not doesn’t matter. Use the fact that most agents focus solely on those types of postcards, and find a handful of creative, fun, memorable ones to add into your respective prospect follow-up plans over the course of time. Customize the number and frequency of them depending upon the type of lead they are.

4) e-Books, guides, or how-to’s

Creating a guide, how-to, or booklet for each specific type of lead you have will enhance your credibility and authority. It takes some thought, time, effort, and maybe even some money to create them, but they can be the backbone of your CRM. You can use them to generate leads to enter into your CRM. Offer them up as a freebie people can request as a hard-copy or download.

Start with a basic seller and buyer guide, but then create more specific ones, like:

  • First-time buyer guide
  • Relocation guide
  • Expired listings
  • Selling due to divorce

Those are just a few to get your juices flowing, but you can create ones for almost any niche you want to specialize in, or have lots of prospects for!

5) Email and letter templates

Last, but not least, create custom email and letter templates…from scratch. Don’t waste your time trying to edit the canned-sounding email and letter templates most CRMs provide. It’s actually easier to start with a blank page and write your own. Write casually, but professionally. They should sound like you would speak or write to someone, not stuffy and like a robot wrote them.

You’ll be more likely to use your CRM if you believe in what you’re sending them. A big reason agents never use their CRM is because the email and letter templates don’t sound anything like a real person, and they just feel like anyone reading them will feel like it was a form letter they didn’t put an ounce of thought or feeling into. So, put some thought and feeling into yours, and your prospects will feel it on their end.

3 Ways to Avoid Getting Overwhelmed

That might all sound like a lot of work, but it’s worth every bit of time and attention you can give it. Most agents spend so much time and effort finding leads, but not enough time and energy nurturing them. What good is a contact in your CRM if you don’t actually send them anything, or send them stuff they don’t pay any attention to?! Spending some quality time on your follow-up content will pay big dividends over time.

  1. Start somewhere…

    Whether you start by populating your CRM with some of the easy types of content, like memes or articles, or go for the gusto right out the gate by working on templates or guides, just start somewhere.

    Carve out a little time each day to work on content you’ll be eager to send to people in your CRM. It won’t happen overnight, but over time it’ll build into a library of content you’ll be proud of.

    Pro tip: Start by focusing on creating content for the broadest niche you cover, whether it’s seller leads, buyer leads, renters, etc. Be specific. Don’t be general or broad with the content you send to leads. The more drilled down you are to what they want to consume, the more likely you are to convert a lead or prospect into a client.

  2. Hire a writer…

    If you don’t have the time, energy, or skills to write your own content, find someone who can write and hire them to write the content you need. If you want to save a few bucks, maybe you have a friend or family member who will do it for cheap (or free!), or maybe there’s a local college student who could use some extra cash.

    But if money isn’t an issue, hiring a professional writer to create custom content for you is a huge flex! You’ll certainly set yourself apart from the competition with custom, professionally written content.

  3. Check out our Inner Circle membership…

    If you crave the super easy (and inexpensive) way out, and just check out our Inner Circle membership. It’ll be like you hired your own personal writer, but at the fraction of the cost, and you’ll have access to every single type of content mentioned above, and then some! All you’ll have to do is pick and choose which memes, email and letter templates, articles, guides (and more) that you want to slap your branding on, and load into your CRM!

The post 5 Killer Content Ideas That’ll Make You Want To Use Your CRM appeared first on Lighter Side of Real Estate.

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