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    8 Ways to Tweak your Real Estate Listing so it Truly Sells your House

    3 bedroom, 2 bath charmer? Boring. You’ll love this delightful tudor? Been there. Spacious corner lot? Done that!

    Although an agent will write up your real estate listing description, home sellers can and should be involved in the process. Certain tweaks to your listing notice can really help you sell a house, and an inexperienced listing agent might miss some of them like avoiding overused adjectives such as stunning and spacious.

    Research from Zillow found that mentioning certain home features like professional appliances, wine cellar, steam shower and waterfall countertop can boost sales prices from 24% to 34%. Here’s 8 more tweaks you can make when helping your agent write your listing:

     

    Create a great headline

    Instead of dry “3 bedroom, 2 bath, 1200 sq. feet” listings, you really need to sell your home in that headline. Courtney Keene, director of operations at myRoofingPak, an online marketplace connecting people with local residential and commercial home improvement contractors, recently listed a home that generated interest within 24 hours and sold in a week. Keen says she pulled from her experience as a copywriter. “Think about what makes the home great. If the master bath was recently remodeled put that front and center in the headline.

    Tell a story

    “I build up the story behind the historic value of the property and its unique place in the neighborhood, and include the laundry-list of amenities and nearby conveniences that make it an exceptional location,” says Jim Armstrong, a real estate agent at JG Real Estate in Philadelphia. Categorize the content into separate paragraphs for ease of reading (instead of one huge block of text), answer questions people may have (for example, does the fireplace work? Is it gas?). Basically, tell a story in that listing.

    Don’t make listings look like text messages

    “Over the years, I cringe when I read a description that looks like a text message, such as “3 bedroom. Newer furnace. Updated Electrical. Will not last,”” says Heather Bise, founder of Bise Bespoke, a real estate concierge service firm, who writes property descriptions for agents and developers. Often the reason Bise hears for brevity is that local MLS only allow a certain word count. So craft a listing that follows the rules and write a compelling description in less than a few hundred words. “Often those are the most fun to create and garner multiple offers,” says Bise. Here’s how Bise started a listing for a home that hadn’t been updated in 50 years: Back when I-LIKE-IKE, bowling, and watching DRAGNET on your Zenith Flashmatic was the rage, so was the minimal modern designed home of the 1950s, like this three bedroom bungalow…

    Evoke an emotional response

    “The description of a property should evoke a strong emotional response from the buying public,” says AJ Heidman, CRS, ABR at McEnearney Associates, Inc in Northern VA. Leading off with “4 beds, 2.5 baths, 2 car garage” doesn’t do that.  Heidman says far too many agents start off with stats and forget to engage the emotions of the buyer, ignoring the benefits of the lifestyle that come with the property.  Instead, find ways to get buyer juices flowing: “Newly remodeled kitchen includes granite, butler’s pantry and coffee station,” “over 25 restaurants within 2 blocks,” “deer outside the bay windows.”

    Call out area amenities

    “The most effective listing descriptions include specific references to nearby grocery stores and retailers,” says Sonia Gosine, a spokesperson for Hauseit, New York City’s largest FSBO and buyer closing credit company. Great listings also identify which subway lines or other forms of public transit are nearby, great local restaurants, community pools and what makes the neighborhood or area special.

    Never write a description in bold

    Eli Fletcher, a real estate agent in the San Francisco Bay Area says even if you are excited about your home, don’t write the listing in all bold—or all caps. People hate being yelled at. “Try not to use too many big words either.” Don’t let your description go above a 5th grade level. Run your listing through a free tool like Hemingwayapp to check for problems.

    Assume everyone reading your listing is from out of town

    Don’t take for granted that people know the area or any of the benefits of living in it. “I approach the listing from the standpoint that I’m writing it for someone from out of town,” says Armstrong.

     Include a call-to-action

    A call-to-action basically gives the interested party instruction on what to do next. “It can be as simple as “To schedule a tour, call me at 555-555-5555,”” says Keene. You always need a call-to-action so the person reading your listing knows exactly what they need to do to buy the home.

    Whether you’re writing a listing for an upscale neoclassical—or an old fixer upper, keep these tips handy and tell a concise, emotional story with a headline and call- to-action that will bring in scores of buyers.

    The post 8 Ways to Tweak your Real Estate Listing so it Truly Sells your House appeared first on Real Estate News & Insights | realtor.com®.

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