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    Opus Gets a Rebrand and a Price Cut, but Still Ranks as Most Expensive New Listing

    Formerly known as Opus, an ultraluxe Beverly Hills estate has changed its tune. Now renamed 1175 Billionaires’ Row, the property, which was once on the market for as much as $100 million, is back on sale for just under $60 million.

    Even with the reduction, the megamansion, set on a promontory with incredible views of Los Angeles, features again as this week’s most expensive new listing on®.

    Last year, priced at $68 million and still known as Opus, it topped our weekly look at the priciest properties in the country.

    But earlier this year, the home, which was designed by the architect Paul McClean, changed ownership. It went from real estate developer Nile Niami to Joseph Englanoff, a lender on Niami’s portfolio, the Wall Street Journal reported. With the change in ownership came a new strategy to drive a successful sale.

    The rebranding of the home is an effort to expand the potential buyer pool beyond deep-pocketed buyers on the hunt for a pricey party pad, the WSJ noted.

    Beyond the name change, other alterations were made. What was once champagne fridge is now a pantry, and the home’s stone floors were taken up, in favor of wide-plank oak flooring. Even the “O” sculpture prominently displayed at the entry has been removed.

    Despite the changes, the swanky estate still has plenty of eye-popping perks. The Beverly Hills address bills itself as the “most spectacular and luxurious organic modern home ever constructed,” with its 22,713-square-foot interior and two pools.

    Most expensive listing, reconsidered

    Living room

    Dining room

    Home theater

    Indoor pool—mind the dino!



    The wine cellar that used to house Champagne is now an organic pantry.


    Car museum

    The open and airy design, with no expense spared, features seven bedrooms, seven full bathrooms, and four half-baths on a little over an acre.

    It includes two gourmet kitchens, a walk-in, temperature-controlled pantry, an oversized home theater, wine cellar, billiard-room, car museum, and “mind-blowing” audiovisuals.

    The fitness and wellness area includes a gym and indoor pool, guarded by what appears to be a full-size dinosaur skeleton.

    The coveted neighborhood is the home of stars and titans of industry, such as David Geffen and the Twinkies heir Evan Metropoulos.

    Rayni Williams and Branden Williams with Hilton & Hyland hold the listing.

    The post Opus Gets a Rebrand and a Price Cut, but Still Ranks as Most Expensive New Listing appeared first on Real Estate News & Insights |®.

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