Because the pandemic has forced many Americans to live, work, and socialize remotely in the confines of their homes, they have had more time than ever before to contemplate their interior design decisions—and they’re looking longingly at the rest of the world.
Interior design web searches surged by 148% in the last year, according to a recent report from Rae Duncan Interior Design.
Global design, which combines international finds, earthy materials, and exotic fashions, emerged as the most-searched style nationally, according to the Chicago-based interior design firm.
The style, notable for using statues, handicrafts, and artwork from around the world, was particularly popular in the West, Midwest, and Northeast.
Perhaps because folks couldn’t visit their favorite countries amid the pandemic, they recreated the styles in their homes, incorporating the earthy tones brightened with pops of spice-inspired colors.
“People are getting more adventurous,” says Rae Duncan. “People are tired of the gray and the white and the neutrals.
“Global design can be a huge mix of different elements pulled from different cultures and eras,” she adds. “People are finding it’s more fun to live in a space with unique features.”
Farmhouse and modern farmhouse also increasing in popularity, seeing the biggest boost in search volume annually. In the Southeast, this was the most searched-for style. Meanwhile, the Southwest was split between its obsessions with farmhouse and with Southwestern style.
The design firm attempted to figure out which styles are particularly popular in each state. These may not be the top designs overall, but rather the trends that are the most unusually popular in individual states compared to the rest of the country.
An example is coastal design, which has fans in all 50 states—but which ranks as the favorite in Florida.
To come up with its findings, the design firm identified 29 design-related search terms. Then the firm analyzed Google search trends in every state with those keywords, and compared them with those that were most popular last year.
So what are the most unusually popular design styles in every state?
Massachusetts: Art Deco
New Hampshire: Global
New Jersey: Minimalist
New Mexico: Southwestern
New York: Minimalist
North Carolina: Farmhouse
North Dakota: Global
Rhode Island: Global
South Carolina: French Country
South Dakota: Preppy
Vermont: Asian Zen
Washington: Midcentury modern
West Virginia: Global